8 Tips to create the best advertising page ever
This is a part of
the “Getting with Blog Advertising” blog
series.
You will have to craft a page that helps your potential
sponsors understand the value and opportunity that exists for advertising on
your blog.
You can call this a “Sponsorship Page,” an “AdvertisingPage,” an “Advertising Kit,” or a number of different things.
Regardless of what you may end up calling it you’ll need
some of the following information to make the very best of it:
Make it a Static Page
Make your advertising page a static page and not a blog
post. This page won’t be changing too
much (apart from the odd update) and you want it easily accessible with
comments off.
Call it Something Obvious (and the URL too)
My suggestion is that you calling it something as simple as
“Advertise” or “Sponsor”. Use the KISS
method – Keep it simple stupid. Not only will your readers thank you but Google
will too.
Reiterate Key Bits of
Information
I would probably recommend recapping a few key pieces of
information as it relates to your blog, perhaps stating
the mission and/or vision, as well as some of the best parts of
your ‘About Page‘
that will capture people’s attention.
Here is where a lot of the information is going to be. Basically
you’re going to want to explain to your sponsor/advertiser the exceptional
value that advertising with you will bring
You should include the following:
- Target Audience –explain who your audience is and what interests them. You can use a survey to get an idea of what your audiences general income bracket is and where they are located geographically.
- Subscribers – You’ll want to share how many RSS Subscribers you have as well as email and newsletter.
- Website Traffic – You’re going to want to share with them how many visits per month as well as page views. You might want to show some screenshots here.
- Social Networking – You might also want to share how many followers on Twitter you have as well as “Likes” on your Facebook Page. Advertisers are becoming much more interested in these values as they show “reach” and market spread and potential.
- Content History – Sharing with your sponsors how many posts you’ve written, how long you’ve been blogging, and how many blog posts are delivered per week/month might be helpful too.
- Google Page Rank – Google’s Page Ranking system is a powerful metric. Sharing this will definitely help.
Sizes and Location of
Advertising Spots
You’re going to want to share not only the sizes of
advertising opportunities that you offer but also where they are located on
your blog. A screenshot of a typical
blog post with the spots highlighted can be very helpful for an advertiser.
Pricing and Terms
Of course, you’re going to want to display pretty plainly
what your prices are for each particular area and slot. Don’t forget to also
include how long the advertisement will run and any other stipulations that you
may have, which might include the ability to have (or not have) animated banner
ads, flash ads, file size and weight, and more.
Your goal is to answer all of the potential questions on your
page before they have to email you.
To really set yourself a part you may want to share some
additional value propositions and features that might set your packages apart
from other competing blogs.
For example, you might add such things as a “Sponsored Post”
that will highlight the advertiser or even a “Sponsored Tweet” or “Status
Update” on Twitter and Facebook respectively.
You might even offer a Reviews of Products or Apps as well
as part of your advertising “package.” Anything that will help you provide more
value for your sponsor.
Testimonials
Something that a lot of more successful bloggers do is
include testimonials from sponsors that have been used previously. This has obvious benefit to both you and the
potential advertiser. Seeing that others have had proven success is always a
good thing!
Simplicity is Good
Finally, the more simple the better. Sure, after
this extremely long blog post you might be tempted to include all of the above
information but sometimes it might just be better to have the most pertinent
information available and to scrap all the rest.
This is a part of
the “Getting Started with Blog Advertising” blog
series.
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