3 Principles that will help you choose the right advertisers
This is a part of
the “Getting Started with Blog Advertising”
blog series.
A challenge that
you come across as a new blogger who is planning on advertising is deciding when to say ‘Yes’ to the right advertisers
and when/how to say ‘No’ when one does not fit in with your advertising
strategy.
The question, of
course, is what exactly the “correct advertiser” is for your blog? It’s easy to
make the correct decision once you follow these 4 guiding principles.
1. Follow Your Disclosure Policy
If you haven’t created
a Disclosure Policy for your blog then
you need to do that before anything else.
This will help provide the right type of thinking for your acceptance of
new potential advertisers.
One element of your
Disclosure Policy is that of trust; and you must always keep that
level of trust with your readers. Therefore you should never accept any
advertising that might disrupt or abuse the level of trust that you have with
your current readers!
As you can see from
my own Disclosure Policy I’ve got a few
points that I make clear:
I will never
promote or endorse a product or service that does not create high value for
my readers.
I cannot guarantee
that my review of a product, service, or business will be “positive” in nature;
I promise to provide a fair and valuable assessment and review to my
readers first and foremost.
You can read the
other points that I’ve outlined here. The point
is to not say ‘Yes’ to an opportunity that will undo all the trust that worked
so hard to achieve
2. High Value Only
Expanding on one of
the points that I make in my Disclosure Policy a
good principle to contemplate when considering an advertisement is whether or
not the product or service that the business is promoting is of truly high value.
Here are some
questions you might ask yourself:
Will this
product really make a
difference to my readers if they choose
to use them and/or buy them?
Is the impact
really big?
Is the advert
appropriate for my audience and my readership?
You should only say
‘Yes’ to advertisers that will only create the highest value for your readers
so that you can maintain the trust that you have with them as well as create
the best advertising relationship possible (due to the high conversion rates)
3. The Power of Contextualization
Contextualization
is not only important for your advertisers but also for your audience.
This principle
suggests that you should only advertise and provide sponsorship opportunities
for those businesses and products that are within the same interest as your
readers. For example, if you’re covering topics on your blog related to crochet
then it wouldn’t make any sense to advertise football boot and sporting
equipment.
The closer you can link
the products and services that you’re advertising to your core audience’s needs
and interests not only you have a better conversion rate for your sponsors but
the advertising will not be seen as a money grabbing interruption to the reading experience but a
healthy addition
This is a part of
the “Getting Started with Blog Advertising” blog
series. Have you seen the other posts?
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