16 ways to market your business on Pinterest - for Professional




This is part of the Marketing your business on Pinterest series


So, you have blitzed the beginners marketing tips, and had your eyes open in the intermediates marking tips are you are feeling like you’re a dab hand at Pinterest.  Have a look at these marketing ideas used by some professional pinners.

1.      Find out when you are getting the most repins, likes, comments and referral traffic by regularly analysing both your Pinterest account and your site traffic statistics. Test out pinning on different days of the week and times of day to maximize traffic and audience engagement. 

2.      Connect your users who use Pinterest by introducing them to each other. Recognize your best pinners by emailing a weekly “Best of Pinterest” that includes spotlighted boards and pins from your users’ profiles.

3.      Create moderated boards for your users to express their support for you. They can add videos, blog posts and photos from your events.

4.      Create a separate board to represent each client, then use those boards during your sales cycle, you could embed them into your website pages so people are clear about the kinds of clients you’re trying to attract.

5.      Create boards for any classes and webinars you teach, and use them as supplemental material for your students. You can use the boards during your class or presentation, or send your students home with Pinterest boards to explore after class. If you’re teaching a live class or workshop, include pictures from the actual event.

6.      Create boards for referral sources, affiliates and strategic partners, and let them add content to the boards. By engaging with the partners they will know they are included and appreciated.

7.      Allow your best customers or star students to join certain boards and pin ideas and suggestions about how to use your product, or themes that go along with your products and services.

8.      Showcase how awesome your business is by creating a dedicated testimonials board?

9.      Use Pinterest boards to tell client stories. Turn boring written case studies into powerful visual stories.

10.  Check out your VIP clients’ boards to get ideas for special thank you or holiday gifts.

11.  Create quick-start guides or owner’s manual boards for your products. Or if you’re primarily a service provider, create a “How to Get the Most out of Working with me” board with ideas and suggestions on make the most of your service relationship.

12.  Create boards for conferences that you attend. Carry cards with instructions on getting invited to post on that board — conference attendees will love this!

13.  Create beautiful, visually interesting coupons, and add them to your boards.

14.  Your clients will amazed if you create special boards just for them that include resources and ideas tailored to their individual situations.

15.  Offer exclusive Pinterest promotions. Create pins that give special promotions for following you on Pinterest.

16.  Run a Pinterest contest. Invite your readers to pin links and images from your site that inspire, motivate, move or entertain them and add a description of why they chose this picture. Then judge the winners by creativity or ingenuity and offer a juicy prize. Offer to promote the winners’ Pinterest boards on your site as part of the contest.


Missed any of the Pinterest series?  Catch them all here 



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