10 Tips for converting one off advertisers to long-term partners

 
 This is a part of the “Getting Started with Blog Advertising” blog series. Have you seen the other posts?
From a business perspective, your goal as a blogger is to find advertisers who want to grow with you as your blog continues to grow.
Ideally, you want advertisers that continue to buy for advertising for not just a few months, but years! It can be tough to find these types of advertisers but it’s definitely possible.
There are a number of factors that will impact a long-term relationship and that many of them are simply outside of your control: such as budgets, marketing, and staff of the advertisers are subject to change.
There are some things that you can do turn advertisers into business partners, that are much more than just repeat sales. Here are 10 quick tips for you to review:
  1. Build personal relationships with not only your direct point of contact but the important people in the business. Your traffic and ROI will be subject to change but you can withstand those changes if you have built a strong relationship!
  2. Provide good (and accurate) metrics of the advertisers success and ROI. This would include pageviews, visits, impressions, clicks, and more.
  3. Work closely with your advertising business teams to find out true conversion, especially when it relates to products.
  4. Brainstorm strategic initiatives and market programs with the advertisers, and show that you are honestly invested in their success.
  5. Get to know your advertisers business, not just their name.
  6. Provide clear and consistent communication with your advertisers.
  7. Don’t give on your pricing, but provide a service that is above-and-beyond.  If you look after your advertisers you can to take it to the next level.
  8. Will you have an opportunity to meet in real life? Do it. Grab a cup of coffee or have lunch.  Meeting in person is a priceless experience.
  9. Network them with like-minded people and industries. Introductions are a healthy part of a growing relationship!
  10. Be polite and open to change. Be ready for even long-term advertisers to leave.  Disappointing as it is, you must continue to offer them the excellent service you have provided throughout their agreement.  You never know when circumstances may favour you again.
What do you think?  Have any additional suggestions?
This is a part of the “Getting Started with Blog Advertising” blog series. Have you seen the other posts?

 



Feel free to Visit the Blog | Follow on Pinterest | Follow on Facebook | 

Follow on Twitter |Follow on Instagram

Subscribe to Pretty Shabby UK

Comments

Post a Comment

Hi, I love to hear your views good, bad and even ugly... If you like something let me know so i can do more of it, if not, i will try and do less. Thank you SO MUCH for taking the time to comment, I really enjoy reading what you think about the blog xx

Popular posts from this blog

15 Ways To Syndicate A Blog Post

Image
So you have finally finished your article, written the SEO and make it search friendly down to each individual image. Unfortunately you cannot solely rely on SEO to make your article a big hit. More often than not your article needs an further push via blog promotion to bring your content directly to those who it is most relevant to. This may seem like more work, but you have actually done the majority of the work already. Now you just need to go where the readers are and promote your awesome and helpful content. There are a ton of special interest groups gathering around the Internet and to quote the hunger games “the odds are in your favour”, or something like that. There will be more than a few groups dedicated to the topic your content focuses on. Assuming your content is interesting, helpful, and relevant the following are all great places that you can promote your content. Facebook is the most popular social network out there. Since going public, potenti...
Read more

21 Online Free Web Based Applications That You can’t live without

Image
Here are 21 free and online web based applications which are very helpful for you to process your daily work. Most of them are not very well known but they are really amazing in respect to their features. Just take a look at them and share your thoughts here. Phonevite Sending reminders and alerts, with your own voice, is easy and simple using Phonevite. With this tool, you can send free phone reminders & alerts to yourself and/or your friends in 3 quick, easy steps. Google Docs You can import your existing documents, spreadsheets and presentations, or create new ones from scratch. Invite people to your documents and make changes together, at the same time. All you need is a Web browser. crazyegg – visualize your visitors Crazy Egg will help you improve the design of your site by showing you where people are clicking and where they are not. Windows Live OneCare safety scanner Windows Live OneCare safety scanner is a free service designed to h...
Read more

DIY Milk Paint Recipe

Image
After the outstanding results I received with the DIY CHALK PAINT , if you read my sideboard , rocking chair or toy chest posts, you will have seen the amazing results that the chalk paint made. So this time  i thought i would test out a milk paint recipe What you need: 4 parts milk powder 1 part bicarbonate of soda 1 part pigment 6 parts cold water Patience  The method is pretty simply. All you need to do is mix the milk, bicarbonate of soda and pigment powders together then add the water and stir well. Leave the paint to sit for 1 hour then stir again and paint. (I know, i know you probably will want to get painting you project, but if you can wait – you will get better outcomes - try watching an episode of  Once Upon a Time... oh lord, my sister and i are addicted) The milk paint dries quickly so once you’ve started using it and be careful not go back over areas, as you can wipe the paint back off. Even though it is touch dry in about 15 min...
Read more