19 Ways to Market Your Business on Pinterest – for intermediate pinners
Did you enjoy the 20 ways to market your business for beginners?
1. Search for new images to pin/trends using
Pinterest’s search function. The search bar is in the top left of every Pinterest
page.
2. Use keywords in descriptions of pins, so
pinners can find your images and boards easily when they do their own searches.
3. Make sure you’ve got a Pin It! button added to your blog posts so your readers
can quickly and easily share your content on Pinterest.
4. Did you know that your Pinterest page has its
own RSS feed! You can find your Pinterest feed by clicking on the RSS symbol
under your profile photo, then use it anywhere you can normally use a feed
(Facebook, LinkedIn, for syndication on other
sites, etc.) Advertise your Pinterest feed to your readers and ask them to add
you to their RSS feedreaders.
6. The more the merrier, you can add
contributors to any of your boards. Use this feature to engage your network and
let them contribute to your Pinterest presence by using adding to your boards.
7. Want to find out who’s been pinning your
stuff? Go to: the analytics page Look at your site’s page often to discover which posts and images are popular
with Pinterest users. Use that information to shape your content strategy.
8. Add prices to your pins to create your own
Pinterest shop. Add a $ or £ symbol to a
pin followed by item’s price in the pin’s description. When you add prices to
your pins, they may be featured in Pinterest’s “Gifts” section.
9. Create a board that tells the story of your blog
and your core values.
10. Consider creating “thank you” boards for
current or past clients that send special messages.
11. Pin tutorials on your boards. Pin your images,
videos and presentations on special “How-To” or “Tutorial” boards. Anything you
teach your clients can be made into a tutorial.
12. Lookout for trends. Click on the “Popular” link on your Pinterest home page to catch
the latest that pinners are pinning, then integrate those trends into your
content strategy.
13. Be yourself. Pinterest is all about personal
expression, so don’t be afraid to pin stuff that represents who you really are.
14. Create a special board to highlight your
company’s team members/ co-host or team members. Use the description under each
photo to write a bio of each person.
15. Show behind-the-scenes photos. People love
knowing how you make things!
16. Become an information curator for your niche.
Collect the newest and best resources and post on your boards. Your following
will grow in leaps and bounds if you become a trusted source of information on
Pinterest.
17. Integrate your Pinterest account with
Facebook’s timeline feature and your twitter feed, so you post content in both
places at once.
18. Highlight old content on your blog so that
people can repin your archived posts. That way all you old posts get to see the
light of day again.
19. Have you been thinking about freshening up
old photos, or going back through your blog archives and adding photos to those
text-only posts? There’s no better time to do this. Remember — the prettier the
picture, the more pins you will get.
Are you feeling inspired? Why not move on to the Professional ways to market your business.
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