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    This is a part of the “ Getting Started with Blog Advertising ”  blog series . If you are looking into monetarizing your Blog, you will want to cover yourself legally from all of the possible angles that may impact you. For instance you’ll want to make sure that you have a  Disclosure Policy  that covers your rights as a blogger  and  advertiser to your readers. As well as a Disclosure Policy you’ll also need a  Privacy Policy  that covers your use of cookies and log files that your blog is using to capture information from your users to customize their advertising experience. Why is this important? It shoes your readers what you are doing with your reader’s information. Personally, I think by having one it shows your audience that you care about them and their information they give you. It is important to note, that many third party advertisers do require that you have a Privacy Policy that clearly outlines ...

  This is a part of the “ Getting Started with Blog Advertising ” blog series. What is disclosure? Disclosing (divulging or explaining), the purpose and interests of a blogger in his/her published posts: written, audio or video. Why is it important in blogging? Because advertisers are offering bloggers payment or gifts to create content about specific products or services, the blogger's interest in the product or service may be in part the financial gain. Whether the blogger would have included content in his/her blog about the product or service without gift or payment, the fact is the blogger is receiving payment for certain content. Why disclose? By disclosing the purpose of a blog, bloggers are letting readers know more about the information they'll be reviewing. Bloggers retain the freedom to write original content, as well as select which advertisers they will represent in exchange for gifts or money. Any ethical concerns will remain...

  This is a part of the “ Getting Started with Blog Advertising ” blog series. If you’re a new-ish blogger, one of the challenges you will be experiencing is finding those first advertising clients. It’s hard because there is a lot  of competition and you’re most valuable assets aren’t as competitive…. yet. But, selling advertising on smaller blogs isn’t as harsh as you might think. Most bloggers think that to be successful at selling advertising you need the following: Lots and lots of traffic. Lots and lots of social proof, fans on Facebook, followers on Twitter, etc. An experienced track record of advertising. Of course, if you’re a blogger who has just started out you don’t have these types of things.   But don’t feel like you will automatically be disqualified because advertisers and businesses won’t find you attractive.   Traffic is only part of the equation – an advertiser cares about one thing primarily:  Conversion , e...

  This is a part of the “ Getting Started with Blog Advertising ” series. So, now that you have had a taste for what it’s like to bring in a consistent stream of revenue through your blog you’re not going to want to stop, are you? Doesn’t it feel amazing when you earn a little through your blog, especially when you enjoy what you write about. Although there is a difference between those that stay at a very “casual blogger” and those that continue to grow consistently and fruitfully and it’s simply this: Their ability to make decisions based on a business perspective. All it takes are a few very important ingredients: 1. Financial Management and Reporting You will need to keep track of what comes in and what comes out. Technically this is called ‘Profit and Loss’ (what you earn and what you spend) Any good business keeps a detailed account of their financial state and so should you! You can do this in a number of different ways, from Microsoft Excel sprea...

    This is a part of the “ Getting Started with Blog Advertising ” blog series. Have you seen the other posts ? From a business perspective, your goal as a blogger is to find advertisers who want to grow with you as your blog continues to grow. Ideally, you want advertisers that continue to buy for advertising for not just a few months, but years! It can be tough to find these types of advertisers but it’s definitely possible. There are a number of factors that will impact a long-term relationship and that many of them are simply outside of your control: such as budgets, marketing, and staff of the advertisers are subject to change. There are some things that you can do turn advertisers into business partners, that are much more than just repeat sales. Here are 10 quick tips for you to review: Build personal relationships with not only your direct point of contact but the important people in the business. Your traffic and ROI will be subjec...

This is a part of the “ Getting Started with Blog Advertising ” blog series. Yey, you have your first Advertising sale, I am sure you will know exactly what to do.   But in case you’re so dizzy with excitement I’ve written down some key points to make sure you have best experience Be courteous  – An expression of gratitude works every time.   Be thankful that someone is considering your blog worthy enough to advertise their products and/or services Be clear  – Make your terms of advertising , your  disclosure policy ,  pricing ,  contracts , and everything else related to the actual transaction as clear as possible. Set a deadline  – Make sure that you give a deadline as to if the advertisement is going to be placed.   Most people appreciate this and it will help to move the process along. Be available  – Some advertisers will want to talk to you via the phone so you should make yourself available to do this. B...

This is a part of the “ Getting Started with Blog Advertising ” blog series. A challenge that you come across as a new blogger who is planning on advertising is   deciding when to say ‘Yes’ to the right advertisers and when/how to say ‘No’ when one does not fit in with your advertising strategy. The question, of course, is what exactly the “correct advertiser” is for your blog? It’s easy to make the correct decision once you follow these 4 guiding principles. 1. Follow Your Disclosure Policy If you haven’t created a  Disclosure Policy   for your blog then you need to do that before anything else.   This will help provide the right type of thinking for your acceptance of new potential advertisers. One element of your Disclosure Policy is that of  trust ; and you must always keep that level of trust with your readers. Therefore you should never accept any advertising that might disrupt or abuse the level of trust that you have with you...

  This is a part of the “ Getting Started with Blog Advertising ” blog series. Ok, you’re ready to start advertising and you’ve got the spaces on your blog ready, your  advertising page   is ready, and you’ve already got the  fees and prices   worked out. What now? You will need a very straight forward arrangement to give to your advertisers so that you can get your first advertising space filled. The Agreement Essentials: Here is a list of the essentials that you’ll probably want to include in  any agreement. Of course, there’s a lot of flexibility and you’ll want to customize it to your own needs, but here’s a place to start: Title of Contract Your Business/Blog Name (Email, Address, Contact Info) Advertisers Business Information (Email, Address, Contact Info) Advertising Options, Rates, and Time of Execution Any Terms of Service and Restrictions Payment Information Cancellation Policies Any Legal Copy (...

This is a part of the “ Getting with Blog Advertising ” blog series. You will have to craft a page that helps your potential sponsors understand the value and opportunity that exists for advertising on your blog. You can call this a “ Sponsorship Page ,” an “ AdvertisingPage ,” an “ Advertising Kit ,” or a number of different things. Regardless of what you may end up calling it you’ll need some of the following information to make the very best of it: Make it a Static Page Make your advertising page a static page and not a blog post.   This page won’t be changing too much (apart from the odd update) and you want it easily accessible with comments off. Call it Something Obvious (and the URL too) My suggestion is that you calling it something as simple as “ Advertise ” or “Sponsor”.   Use the KISS method – Keep it simple stupid. Not only will your readers thank you but Google will too. Reiterate Key Bits of Information I would probab...