10 Tips to deal with your first advertising sale
This is a part of the “Getting Started with Blog Advertising” blog series.
Yey, you have your first Advertising sale, I am sure you will know exactly what to do. But in case you’re so dizzy with excitement I’ve written down some key points to make sure you have best experience
- Be courteous – An expression of gratitude works every time. Be thankful that someone is considering your blog worthy enough to advertise their products and/or services
- Be clear – Make your terms of advertising, your disclosure policy, pricing, contracts, and everything else related to the actual transaction as clear as possible.
- Set a deadline – Make sure that you give a deadline as to if the advertisement is going to be placed. Most people appreciate this and it will help to move the process along.
- Be available – Some advertisers will want to talk to you via the phone so you should make yourself available to do this.
- Be flexible but not in pricing – You will want to be a little flexible with all of your terms but not pricing because you have done your research and you know what the value is for these advertising spaces.
- Be timely – Give responses quickly. Look at it from an advertiser’s point of view, if you can’t manage to communicate timely, will you manage to put the advert up on time?
- It’s not working out – that’s ok! – People will do practically anything for that first sale, but if it does not work out and you can’t come to a mutual agreement. You must be ok with this! This is a valuable lesson to learn, maybe there is something that needs improving, or maybe it just was not meant to be.
- Don’t compromise – Remember this post here about the Guiding Principles to say ‘Yes’ and ‘No’ to advertisers.
- Community first – This goes along with the previous bullet point but you want to consider your community first and not your pocket, that is, your financial gain in the relationship.
- Think (and talk) long-term – You’ll want to think long-term with all of your advertisers. Bring this up and see how the respond. If you can get some life-long financial relationships in order then you’re on your way to success
Hopefully these
reminders of how to best proceed with that first advertising inquiry will serve
you well. Be excited, because it is exciting, but stay calm
enough to perform and communicate well.
Good luck!
This is a part of
the “Getting Started with Blog Advertising”
blog series
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