How to come up with effective blog headlines




Here are 10 effective tips for creating engaging blog post titles:


1. Make it attention grabbing

2. Include keywords in the title

3. Be short and to the point

4. Deliver on your promise in the body of the post

5. Be controversial from time to time

6. Use the list approach (10 top, 5 benefits, 3 reasons, etc.)

7. Include a benefit in the title

8. Pose a question

9. Use emotional triggers

10. Use power words



Don’t forget to track.

The only way to know which titles are working and which ones are not is to track them. This will help you refine the title’s you use over time to make them more effective. It also helps you narrow down which topics and posts your audience prefers by which words and which type of titles get the most clicks.

To track your titles it is important to make note of the following:


· Views. This is a good indication that the titles you are using are in tune with the content your targeted audience is looking for. It also indicates that the words and style of titles you are using are effective and getting users to take action.


· Shares. If people are sharing your posts, this is an indication that you are providing value to readers which we discussed in 77 ways to get traffic to your blog. It also signifies that you are delivering on the promise you make in your title.


· Comments. Getting someone to comment on your post shows that you are onto something and have engaged them in the conversation.


This information will provide you with some great information about where you need to focus your content strategy now and into the future.

How much time do you put into your titles when you write blog posts? Do you just write the first thing that comes to mind? Or, do you take time to craft your titles carefully based on previous posts, keywords, and other information??





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