20 Ways to Market Your Business on Pinterest – for beginners

This is part of the Marketing your business on Pinterest series

1.    Make sure you use your business name as your profile name for maximum exposure.

2.    Add a paragraph about who you are and what you’re interested in to the “About” section on your Pinterest profile. It will show up right under your photo, and will be one way that users can find out more about you.

3.    Connect your account with your Facebook and Twitter accounts. This will not only help you gain followers, and by making this connection it will add social media icons under your profile picture that link to your Facebook and Twitter profiles.

4.    Don’t forget to add your website URL in your profile, too!

5.    Pin lots of stuff. Pin content steadily, rather than in large bursts, this maximizes your exposure and engagement.

6.    Come up with creative and stimulating board names. They get shared whenever you pin something, so make them appealing— you will need to keep your board names concise. There isn’t a lot of room for long descriptive titles.

7.    Tag other Pinterest users in your pins by using “@username” in your descriptions. Network with other professionals and vendors in your field by using this feature, it’s a great way to build your following and stand out.

8.    Comment on other people’s pins. Just like with tagging, this feature hasn’t really caught on yet, so use it regularly to engage with other users. Obviously, be polite and use the same common sense you would when commenting on a blog or other social media site.

9.    “Like” other people’s pins to give a thumbs-up when you want to recognize great content, but don’t want to pin it.

10.              Pin from lots of different sources, instead of just from one or two sites. Don’t just pin from the same users. Variety is important on Pinterest.  Mix  your own unique pins  along with  the repined pins.  Repining  is just like a Retweet on Twitter. The person whose image you repin gets notified via email, and they also get a credit on your pin, which increases their following.

11.              Pin your own blog posts, but don’t over-promote.  Just follow the usual etiquette rules of any other social media site

12.              Pin videos! There is a special section on Pinterest which is just for pinned videos, and there are far fewer videos than images on Pinterest,  so use them to distinguish yourself.  Any YouTube video is easy to pin.

13.              When you pin an image, add a description under it. Be smart about these descriptions — a good description will stay with an image as it gets repinned all over the Pinterest world. If the image is something from your own blog use your business name in the description.

14.              After you pin a new image using the very handy Pinterest browser bookmarklet use its built-in social media prompts to re-share your pin on Twitter and Facebook, too.

15.              Use Pinterest’s embed option to publish pins as content in your blog posts.

16.              Get the Pinterest app for your phone or table, so you can repin on the go, pin from your camera and add a location to your pins so others can find your images.

17.              Optimize your website content for Pinterest sharing (Part One): You should be using images in every post that you write, so your post can be shared on Pinterest. When you find yourself getting lazy about this, remember – by not using an image in your post means no one will pin it. TIP - The prettier the picture, the more it will get pinned. Powerful, emotive images appeal to Pinterest members, so bear that in mind when choosing your pictures.

18.              Optimize your website content for Pinterest sharing (Part Two): If you’re using your own images on Pinterest, you should consider watermarking your images, or adding text to them. One of the best ways to help your image stand out is by adding a clear description to the image, or adding a watermark with your business name. Make sure it’s clear, but that it doesn’t block out the main subject of the photo.

19.              Create seasonal boards that relate to your brand. For example: New Year’s Resolutions, Fourth of July, etc. Users love these.

20.              Add a prominent Follow Me on Pinterest button to your blog to advertise that you’re a pinner!

 Easy?? Why not move on to the intermediate ways to market your business.

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