10 Tips for converting one off advertisers to long-term partners
This is a part of the “Getting Started with Blog Advertising” blog series. Have you seen
the other posts?
From a business
perspective, your goal as a blogger is to find advertisers who want to grow
with you as your blog continues to grow.
Ideally, you want advertisers
that continue to buy for advertising for not just a few months, but years! It
can be tough to find these types of advertisers but it’s definitely possible.
There are a number
of factors that will impact a long-term relationship and that many of them are
simply outside of your control: such as budgets, marketing, and staff of the
advertisers are subject to change.
There are some
things that you can do turn advertisers into business partners, that are much
more than just repeat sales. Here are 10 quick tips for you to review:
- Build personal relationships with not only your direct point of contact but the important people in the business. Your traffic and ROI will be subject to change but you can withstand those changes if you have built a strong relationship!
- Provide good (and accurate) metrics of the advertisers success and ROI. This would include pageviews, visits, impressions, clicks, and more.
- Work closely with your advertising business teams to find out true conversion, especially when it relates to products.
- Brainstorm strategic initiatives and market programs with the advertisers, and show that you are honestly invested in their success.
- Get to know your advertisers business, not just their name.
- Provide clear and consistent communication with your advertisers.
- Don’t give on your pricing, but provide a service that is above-and-beyond. If you look after your advertisers you can to take it to the next level.
- Will you have an opportunity to meet in real life? Do it. Grab a cup of coffee or have lunch. Meeting in person is a priceless experience.
- Network them with like-minded people and industries. Introductions are a healthy part of a growing relationship!
- Be polite and open to change. Be ready for even long-term advertisers to leave. Disappointing as it is, you must continue to offer them the excellent service you have provided throughout their agreement. You never know when circumstances may favour you again.
What do you think? Have any additional suggestions?
This is a part of
the “Getting Started with Blog Advertising” blog
series. Have you seen the other posts?
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